Thursday, March 15, 2007

The year rich mobile apps go mass market

2007 is looking like the year for rich mobile apps to go mass market - especially the US which lags Europe & Asia 3 to 5 years when it comes to wireless access, data usage, mobile marketing & useful applications, beyond basic text message (still far behind in usage if you are over 25). A convergence of some new enablers on a content, services, client access & platform level, along with better devices, & while Apple's iPhone may or may not be a mass seller it is going to raise the bar several levels on what users will expect on a mobile device, and the availability on a mass market of some key technologies that will drive location based applications and user communities. More to be revealed in the coming months - what's the bet the next MySpace, YouTube, Flickr, Tabblo, 2nd Life etc ,,, will be born from the mobile sector? Not necessarily with it's core user base in the US ...